New 'SportsCenter' ad makes you long for old 'SportsCenter' ads

SportsCenter's new commercial abandons the usual "This is SportsCenter" conceit in favor of a 60-second spot showing famous athletes humming the "DaDaDa" jingle from the show's ubiquitous theme. According to the spot, some hum it during the heat of competition (Bubba Watson, Mario Sharapova and Steph Curry), others while practicing (Robert Griffin III), some while goofing around in the film room (Justin Tuck and Jason Pierre-Paul) and others while getting iced after a game (Clayton Kershaw). Some, like Patrick Kane, even hum it before getting into a fight.

It's not a bad commercial, but it's not nearly as good as the classic "This is SportsCenter" spots. If you're going to use Bubba Watson in a SportsCenter commercial, have him fix the coffee machine while standing in pine needles or show him crying at his desk after he breaks his own Minesweeper record. Play to your strengths.

Plus, if ESPN wanted to fully replicate the SportsCenter experience, the commercial should have consisted of the same athletes imitating people like Cris Carter, Mark May and Mark Schlereth yelling at their television about Tim Tebow. That would have been a classic.